Beep for Blogging

Good post on Real Estate agents and blogging from Inman News.

There is some good advice in the article. This is what I like:

1. Live Chat with your readers. This is something I’ve been thinking about adding this feature to MostlyGeek. I’m in technology and real estate everyday so I have plenty of good (hopefully) advice to give. It’ll also give me a chance to connect with my reader base a bit.
2. Write about what you know. Sounds obvious but this little tidbit makes it much easier to come up with interesting topics to write about.
3. Working your blog off-line. I’ve personally experienced this. When I was filling a couple of web developer positions here at Sutton more than a couple of candidates said, “I read your blog…”.

Here’s the article. You can find the original at http://www.inman.com/blogger/2007/01/beep-for-blogging-how-does-new-agent.aspx

BEEP’ for blogging

How does a new agent come into a cutthroat market where other agents are dropping like flies as sales and price growth flatten? The answer for some may be blogging. A stellar panel of real estate bloggers discussed techniques, goals and philosophies around blogging during Inman News’ Real Estate Connect conference in New York last week. Memorable outtakes from the panel were:

1. You gotta read to write. This is basic for writers in any genre, and blogging is no exception. Bloggers must read other blogs to get their feet wet, but that doesn’t mean copying exactly what you see. Rather, it’s “innovation over information,” said Joseph Ferrara, co-founder of the Sellsius Real Estate Blog. He suggests new bloggers read around, figure out what blogs you like and veer somewhat from what they are doing. “Doing something no one else is doing is rewarding,” he said.

2. Write what you know. UrbanDigs founder and blogger Noah Rosenblatt’ niche in blogging revolves around sharing what he knows with readers. Rosenblatt was a new agent and found blogging as a way to separate himself from the pack. Through his blog, Rosenblatt was able to strut his knowledge and background in equities trading to potential clients who otherwise never would’ve known his qualities as an agent. He also separates himself from other bloggers by offering a live chat with readers during specified hours. Rosenblatt said he’s met over 200 people through the live chat and has done several deals that originated via his blog last year.

3. Save the sales pitch for the listings presentation.
One of the weirdest things about blogging is that non-salesy content that’s not overtly self-promoting seems to attract the most readers and work best at promoting one’s business. Say what? Douglas Heddings, founder and blogger at TrueGotham.com, says he wouldn’t dream of putting a listing in his blog and he doesn’t even include a link to his real estate brokerage site. Yet, prior to his blog (which is about nine months old), he says that at 80 percent of his listings presentations he was competing with other brokers, but today at the same amount of presentations he competes with no one.

4. Blogs work offline too. While blogs are great for search engine optimization, Richard Nacht, CEO of Blogging Systems, said that the offline networking effect of blogs is the primary benefit in many cases. Blogs introduce people to each other who later can work together offline.

5. BEEP if you’re a blogger. Sellsius blogger Ferrara threw out a nice acronym on blogging — BEEP, which stands for Building brand, Engaging reader, Expert (showing your expertise in your topic), and Presentation of useful content.

–Jessica Swesey, Inman News

[tags]blogging, real estate[/tags]